3/13/2023 0 Comments Trello logo colorBut then the owners of the application realized that there are a lot of such font options. The program developers liked it for its simplicity, ease of reading, lack of serifs, and other garbage elements. Initially, the logo used the Helvetica Neue typeface. None of the elements have a background as such, unless, of course, you count the white space. But the spelling of the name changed and turned from strictly geometric to oblique handwritten text. The image in both versions looks the same: a blue square with white rectangles inside. The symbol of the personal identity of the service has gone through a minimum of corrections. The color changed: instead of dark blue, its light shade appeared. The printed signs became written, semi-connected, and received italics with a minimum inclination to the right. After updating the logo, the graphic element remained the same – in the form of a notice board. The current version appeared during the rebranding process, carried out in connection with the Atlassian application transfer. To the right of the graphic is the word “Trello.” It is executed in a sleek font in a minimalist style with a harmonious combination of strict and smooth lines. Inside it, there are two white rectangles of different sizes. It has a wide border, sometimes turning into a solid fill-in in the lower right zone. It indicates the location of graphs and other useful information for collaboration. There is an impromptu “window” on the left side. This is the tersest version, consisting of only two elements – the number of parts of the logo. The developers have made the logo unloaded with details to emphasize the ease of use of the program, openness, comprehensibility, and practicality. This period belongs to the debut version, approved immediately at the start of the project. Although the logos are not much different from each other, they appeared significant for the company. The visual identity of the web application has evolved with it and has received two variants of branding. Her career began to develop even more intensively, and in October 2019, she had 50 million users. In late 2018, Trello announced that it was acquiring Butler, the firm that developed Power-Up to automate its process. In January 2017, digital industrial giant Atlassian bought it for $ 425 million. In 2016, the program announced that it already had 14 million registrations. In September of that year, Wired named it one of the seven coolest startups, and Lifehacker noted that it makes collaboration an enjoyable and easy process.Ī few years later (in 2014), the web board raised funding from Spark Capital and Index Ventures. The Trello app was launched on TechCrunch first as part of Fog Creek. It assumes an even distribution of workload among all team members. This is a project by Fog Creek Software based on the kanban method. Trello is a comprehensive system that allows you to collaboratively manage large projects, including working with documents, communicating, allocating resources, controlling the budget, and scheduling tasks.
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